MEWR sustainability
Client : Ministry of the Environment and Water Resources
Produced in : Little Red Ants Creative Studio
Creative Lead : Chan Xin Yu
Producer : Aron Castro
Scriptwriter : Seng Yew
Storyboard : Chan Xin Yu
Designer : Chan Xin Yu
Animator : Chan Xin Yu
Cel Animators: Hwee Fen, Chio Hui
Audio Post : Zhi Hui, Chan Xin Yu
Date : 2018
- A greener home for tomorrow -
In the mid 1990s, we set our eyes to explore the expanse of space, pointing the Hubble Telescope to the heavens. What looked back at us were thousands of galaxies glimmering mightily in the supposed darkness.
It was then that we realised how small we were, and how delicate our world stood in the balance of life. With this in mind, we took these themes and visually translated them into something more intimate; crafting a visual and narrative that spoke about our relationship with our home.
The animation and its narration aim for warmth; outlining how this same relationship takes time, understanding, and action. The fluidity and curves in the animation represent a gentle glide through this narrative.