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MEWR sustainability
 

Client : Ministry of the Environment and Water Resources

Produced in : Little Red Ants Creative Studio

Creative Lead : Chan Xin Yu

Producer : Aron Castro

Scriptwriter : Seng Yew

Storyboard : Chan Xin Yu

Designer : Chan Xin Yu

Animator :  Chan Xin Yu

Cel Animators: Hwee Fen, Chio Hui

Audio Post : Zhi Hui, Chan Xin Yu

 

Date : 2018

- A greener home for tomorrow - 

 

In the mid 1990s, we set our eyes to explore the expanse of space, pointing the Hubble Telescope to the heavens. What looked back at us were thousands of galaxies glimmering mightily in the supposed darkness.

 

It was then that we realised how small we were, and how delicate our world stood in the balance of life. With this in mind, we took these themes and visually translated them into something more intimate; crafting a visual and narrative that spoke about our relationship with our home.

 

The animation and its narration aim for warmth; outlining how this same relationship takes time, understanding, and action. The fluidity and curves in the animation represent a gentle glide through this narrative.

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